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Consolidated Statements of Operations (USD $)
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3 Months Ended | 6 Months Ended | ||
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Jun. 30, 2011
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Jun. 30, 2010
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Jun. 30, 2011
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Jun. 30, 2010
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| Sales | $ 898,958 | $ 513,533 | $ 1,771,113 | $ 757,224 |
| Cost of sales | 603,282 | 344,760 | 1,182,919 | 509,079 |
| Gross Profit | 295,676 | 168,773 | 588,194 | 248,145 |
| Selling, general and administrative | 673,917 | 418,267 | 1,247,077 | 693,274 |
| Loss from Operations | (378,241) | (249,494) | (658,883) | (445,129) |
| Other Income (Expense) | ||||
| Interest income | 1,509 | 0 | 2,030 | 0 |
| Amortization of Debt Discount | (76,671) | 0 | (153,341) | 0 |
| Interest expense | (80,937) | (18,355) | (125,620) | (19,712) |
| Total Other (Expense) | (156,099) | (18,355) | (276,931) | (19,712) |
| Loss before provision for income taxes | (534,340) | (267,849) | (935,814) | (464,841) |
| Provision for income taxes | 0 | 0 | 0 | 0 |
| Net Loss | (534,340) | (267,849) | (935,814) | (464,841) |
| Preferred Stock Dividend | (12,500) | (12,500) | (25,000) | (25,000) |
| Net Loss Available to Common Shareholders | $ (546,840) | $ (280,349) | $ (960,814) | $ (489,841) |
| Loss per Share – Basic and Diluted | $ (0.025) | $ (0.017) | $ (0.048) | $ (0.031) |
| Weighted Average Number of Shares - Basic and Diluted | 21,655,647 | 16,883,215 | 20,052,482 | 15,977,700 |
| X | ||||||||||
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- Definition
The average number of shares or units issued and outstanding that are used in calculating basic and diluted EPS.
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- Definition
The aggregate cost of goods produced and sold and services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of net income or loss for the period per each share in instances when basic and diluted earnings per share are the same amount and reported as a single line item on the face of the financial statements. Basic earnings per share is the amount of net income or loss for the period per each share of common stock or unit outstanding during the reporting period. Diluted earnings per share includes the amount of net income or loss for the period available to each share of common stock or common unit outstanding during the reporting period and to each share or unit that would have been outstanding assuming the issuance of common shares or units for all dilutive potential common shares or units outstanding during the reporting period.
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- Definition
Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Sum of operating profit and nonoperating income or expense before Income or Loss from equity method investments, income taxes, extraordinary items, and noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The sum of the current income tax expense or benefit and the deferred income tax expense or benefit pertaining to continuing operations. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Represents the portion of interest incurred in the period on debt arrangements that was charged against earnings. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
This item represents the amount of amortization of purchase discount related to an investment in debt securities. The purchase discount is amortized to income over the life (holding period) of the security to arrive at an amount of periodic interest income which results in a constant effective yield on the investment. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Income derived from investments in debt securities and on cash and cash equivalents the earnings of which reflect the time value of money or transactions in which the payments are for the use or forbearance of money. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Net income after adjustments for dividends on preferred stock (declared in the period) and/or cumulative preferred stock (accumulated for the period). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate amount of income or expense from ancillary business-related activities (that is to say, excluding major activities considered part of the normal operations of the business). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Details
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- Definition
The net result for the period of deducting operating expenses from operating revenues.
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- Definition
The amount of preferred stock dividends that is an adjustment to net income apportioned to common stockholders.
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- Definition
The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
The aggregate total costs related to selling a firm's product and services, as well as all other general and administrative expenses. Direct selling expenses (for example, credit, warranty, and advertising) are expenses that can be directly linked to the sale of specific products. Indirect selling expenses are expenses that cannot be directly linked to the sale of specific products, for example telephone expenses, Internet, and postal charges. General and administrative expenses include salaries of non-sales personnel, rent, utilities, communication, etc. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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